Insights driven UX designer, leader & consultant. Results oriented POC & MUP driver
Leading through design, data and empathy, I align teams and business to create innovative solutions. My leadership style includes hands-on collaborations, building empathy, driving impact and turning visions into realities, hitting the company KPIs without sacrificing customer satisfaction.
Hi, I am Pavitra - Design consultant, UX design manager & mentor with experience in B2C, B2B, SaaS platforms for Fortune500 companies, consultancies and startups. I also help startups looking to fundraise. One such startup (a BigData platform) got acquired by Google and is now part of Google Cloud.
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Case studies
I’ve led UX projects, and teams, where aligning stakeholders across company verticals while collaborating closely with tech teams was key. From feature improvements to experience killers to POCs to hackathons, I used internal data analytics and customer insights to shape UX strategies that aligned with business goals. If we need to prove ROI with a quick and dirty POC, then so be it. Driving innovation is all about creating visions that delivers real value and results to customers and business alike.
By collaborating closely with tech teams who integrated micro-services (speech to text, text to keywords) into Search, we transformed how users accessed relevant data, all driven by analytics and user insights.
#AI #Search #Assistant #UX #Hackathon #eCommerce #Product #ProjectManagement #API #Catalogue #Teamwork #Collaboration
Enhanced digital maps by focusing on usability and precision, aligning closely with tech and stakeholders to prioritize bite-size features. This project optimized navigation experiences, directly addressing user pain points and driving engagement, becoming the main driver for an improved Booking Vision 2024.
#Maps #InteractionDesign #Data #Analytics #Statistics #Validation #StakeholderAlignment #BusinessCase #Conversions #Usability #UX #Collaborations
A business case and proof of concept for Smartbox Gifting that aligned multiple teams across verticals within the company. Rooted in analytics, or lack thereof, this project laid the foundation for a native Buyer journey on the app tailored to user needs.
#UX #DesignProcess #BusinessCase #DoubleDiamond #Discover #Define #Design #Deliver #DesignThinking #Processes #Collaboration #StakeholderAlignment
The POC helped drive the online strategy and native app journey for Smartbox Gifting, blending data-driven insights with UX vision. This resulted in seamless user experiences that bridged business goals with customer expectations. The vision was brought alive with close collaborations with Tech, Trading, Marketing, Branding, Legal, Finance, CPS, BI, Analytics teams.
#ProductVision #NativeExperience #GiftingApp #OnlineStrategy #DesignProcess #Collaboration #StakeholderAlignment #SingularVision #Focus #ExecutiveLeadership #BoardMembers
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Team work makes the dream work
Be it with regards to figuring out what the strategic vision for the year, or the next 3-5 years, or brainstorming or ideating with stakeholders from different verticals in the company, collaborations can be just as fulfilling online as face-to-face. Here are some examples of workshops.
